Booking.com CEO on Taking a Mobile-First Approach

Anyone who has traveled has likely found — or at least searched for — a room on Booking.com.

The site has more than a million accommodations to choose from in more than 93,000 destinations across the globe. It’s the largest and most important brand in Priceline Group, and we were happy to have CEO Gillian Tans on stage at the Skift Global Forum in September.

She joined for a follow-up conversation backstage in the Skift Take Studio to talk about last-minute behavior, direct bookings, advertising, new search methods, and more.

Tans spoke to Skift contributing writer Jeremy Kressman.

This mini-episode is one of several conversations we’re bringing you from backstage at the Skift Global Forum. The Skift Take Studio Series is presented by Mastercard, a payments technology company that is enabling loyalty, security and data solutions for the global travel industry.

 

 

 

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