Travel PR Is the Invisible Engine Fueling Your Travel Inspiration

Public relations is the invisible engine that helps control many of the messages that travelers consume about destinations, hotels, airlines and cruises.

This invisible engine sends the best photographers and writers on incredible journeys in search of content, it strategically places sunshine-filled ads on frozen bus stops, and plots campaigns to match the waves of seasonal wanderlust — all in hopes of inspiring everyone from office dwellers to mothers to book a trip today.

In this week’s podcast, we discuss the evolution of the travel PR industry.

Guests for this episode: Laura Davidson, founder and CEO of Laura Davidson Public Relations and Jennifer Maguire, President of Jennifer Maguire Communications & PR.

The Skift Podcast is underwritten by FutureCities initiative from MasterCard. Find out more at futurecities.skift.com.

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How Culinary Obsessions Are Changing the Way We Travel

Food has transitioned from necessity to obsession in recent years. We fill our social media streams with plate photos, suss out restaurant reviews, lust after a specific cuisine, and then travel thousands of miles or just across town to taste the most authentic version of it.

Guests for this episodeDan Amatuzzi, the general manager at Eataly, the high-end Italian food market/mall chain with the famous flagship store in the Flatiron district of NYC, and Lionel Ohayon, the founder of innovation agency Icrave.

The Skift Podcast is underwritten by FutureCities initiative from MasterCard. Find out more at futurecities.skift.com.

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The Appeal of Mass Tourism in the Age of Authentic Travel

More than 1.1 billion tourists travelled abroad in 2014 and at times it feels like they’ve all convened in cliched tourist epicenters such as Times Square in New York, Las Ramblas in Barcelona or Trafalgar Square in London. Accessible at any time and with more than enough sights to see for free, these areas are magnets for tourists from every corner of the earth.

Guests for this episodeFred Dixon, the CEO of New York’s tourism marketing organization NYC & Company and Pegi Vail, an anthropologist at New York University and filmmaker who has explored the relationship between tourism and sustainability through her documentary Gringo Trails.

The Skift Podcast is underwritten by FutureCities initiative from MasterCard. Find out more at futurecities.skift.com.

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Welcome to the New Weekly Skift Podcast!

Over the past three years, Skift has become the most trusted source for travel intelligence in the world. We break major stories, cover the trends and give you analysis around all aspects of marketing, strategy and tech changes happening in the sector.