Public relations is the invisible engine that helps control many of the messages that travelers consume about destinations, hotels, airlines and cruises.
This invisible engine sends the best photographers and writers on incredible journeys in search of content, it strategically places sunshine-filled ads on frozen bus stops, and plots campaigns to match the waves of seasonal wanderlust — all in hopes of inspiring everyone from office dwellers to mothers to book a trip today.
In this week’s podcast, we discuss the evolution of the travel PR industry.
The Skift Podcast is underwritten by FutureCities initiative from MasterCard. Find out more at futurecities.skift.com.