The Renegade Tours Disrupting City Visits for Tourists & Locals

World-renowned museums will always have a spot at the top of tourists’ bucket lists, however, a growing obsession with local and unique experiences makes a traditional local museum tour seem more like a homework assignment than cherished travel activity.

A small but growing group of entrepreneurs are responding to travelers’ changing expectations by building high-touch, low-tech experiences that share a different story at these local attractions that the general public wouldn’t otherwise know how to find.

In this week’s podcast, we discuss the rise of these “untour” alternative tour companies and what’s driving their growth.

Guests for this episode: Nick Gray, founder of MuseumHack, which runs fast-paced tours through New York’s most famous museums, and David Behringer, founder of The Two Percent, which runs a live audio tour of New York art exhibitions.

The Skift Podcast is underwritten by FutureCities initiative from MasterCard. Find out more at

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