Puerto Rico and the Fight for Caribbean Tourism

Puerto Rico has long enjoyed a reputation as an easy-to-visit tropical getaway thanks to its status as a U.S. territory. But the news has been bleaker over the last couple of years. First came the debt crisis last year, followed by this year’s spread of Zika. The U.S. declared a public health emergency in August because of the virus; nearly 20,000 people have been infected in Puerto Rico.

On today’s episode of the Skift podcast, we’re talking about the double whammy blow to tourism in Puerto Rico, what tourism officials have learned about coping with crisis, and how Caribbean destinations are sharing information.

Our guests are Ingrid Rivera, executive director of the Puerto Rico Tourism Company, and Clarisa Jiménez, president and CEO of the Puerto Rico Hotel & Tourism Association.

They join Skift podcast host Hannah Sampson and reporter Andrew Sheivachman.

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