They may not know his name, but millions of travelers are familiar with Stephen Kaufer‘s work. He is the CEO and co-founder of TripAdvisor, which gets 350 million average monthly unique visitors and hosts 385 million reviews. The site goes beyond just reviews: TripAdvisor fully rolled out instant booking early last year and has been branching out into restaurant reservations, vacation home rentals, and … Continue reading TripAdvisor CEO on Setting Realistic Expectations