Skift has been thinking a lot about supertravelers, those discerning frequent fliers who travel regularly for business or leisure and have strong points of view about the experience. Research director Luke Bujarski led a team last year to put together a 10,000-word Supertraveler Manifesto packed with interviews, results from online surveys, insights from focus groups, and a list of maxims of the super traveler mindset. … Continue reading How Travel Companies Can Win the Hearts of Supertravelers