Why Accor Had No Choice But to Change

If AccorHotels isn’t in the news for buying another hotel company, it’s earning headlines for acquiring an alternative accommodations provider, concierge service, or event specialist.

As CEO Sébastien Bazin told Skift Senior Hospitality Editor Deanna Ting recently at Skift Forum Europe in Berlin, Accor has spent more than 600 million euros ($715.4 million) in the last four years buying or investing in various startups. And while he expects some of the investments to fail, the CEO believes it’s more important to make big moves than to be a sleeping giant.

This episode of the Skift Podcast brings you that conversation between Bazin and Ting. They talked about why Accor wants to be part of travelers’ everyday lives, the lessons Bazin has learned from making so many acquisitions, and whether the hype around Accor matches reality. (The CEO, not surprisingly, believes it does.)

This is the first of several podcasts featuring conversations from Skift Forum Europe 2018.

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