The Appeal of Mass Tourism in the Age of Authentic Travel

More than 1.1 billion tourists travelled abroad in 2014 and at times it feels like they’ve all convened in cliched tourist epicenters such as Times Square in New York, Las Ramblas in Barcelona or Trafalgar Square in London. Accessible at any time and with more than enough sights to see for free, these areas are magnets for tourists from every corner of the earth.

Guests for this episodeFred Dixon, the CEO of New York’s tourism marketing organization NYC & Company and Pegi Vail, an anthropologist at New York University and filmmaker who has explored the relationship between tourism and sustainability through her documentary Gringo Trails.

The Skift Podcast is underwritten by FutureCities initiative from MasterCard. Find out more at

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Over the past three years, Skift has become the most trusted source for travel intelligence in the world. We break major stories, cover the trends and give you analysis around all aspects of marketing, strategy and tech changes happening in the sector.