More than 24 million people took a cruise in 2016, but the cruise industry is always looking for more — specifically passengers who are taking a cruise for the first time.
This new-to-cruise market is a focus for cruise operators, especially those with entry-level prices and fleets stationed all over the United States. Also important: Cultivating millennial customers who will — ideally — keep coming back as they start families and vacation more.
On this episode of the Skift podcast, we’re hearing from leaders of the world’s two largest cruise lines on attracting newcomers to cruising, appealing to millennials, and thinking about the needs of Generation Z.
We had the opportunity to interview some of the travel industry’s top CEOs and other executives during the Skift Global Forum this year — so many, in fact, that we’re delivering some of those one-on-one discussions in the form of podcasts.
The first is from our talk with Arnold Donald, the CEO of the world’s largest cruise company, who also kicked off the forum this fall. He joined us behind the scenes in the Skift Take Studio to talk about Carnival Corporation’s efforts to reach new travelers, the company’s expansion into China, and what the future holds for cruising.
Donald spoke to Skift contributing writer Jeremy Kressman.
This mini-episode is one of several conversations we’re bringing you from backstage at the Skift Global Forum. The Skift Take Studio Series is presented by Mastercard, a payments technology company that is enabling loyalty, security and data solutions for the global travel industry.