Articles tagged “metasearch”

Short-Term Rentals

HomeToGo Made Progress in Booking Strategy That Other Metas Abandoned

A public company, HomeToGo is still very small. However, in metasearch, albeit for short-term rentals, it is going places where larger rivals were unsuccessful.

HomeToGo Made Progress in Booking Strategy That Other Metas Abandoned

Online Travel

Tripadvisor Execs Suggest Viator and Hotel Auction Will Be Key to New Strategy

The most important thing about Tripadvisor's exercise in formulating a new strategy will be how it reconfigures priorities. Answers to that question won't be divulged until 2023.

Tripadvisor Execs Suggest Viator and Hotel Auction Will Be Key to New Strategy

Online Travel

Trivago Tests How to Give Independent Hotels More Direct Bookings

The search platform is displaying free links to independent hotels to push more direct bookings their way, but how will it ultimately claw back revenue from them when the likes of Hilton and Marriott have far bigger marketing budgets?

Trivago Tests How to Give Independent Hotels More Direct Bookings

Online Travel

Airbnb, Google and Agoda Hint at Upcoming Search and Fintech Features

Airbnb needs to provide more information to guests about hosts, and making them more searchable would be an improvement. The fear, though, is that such information would make it easier for guests to book directly with hosts and bypass Airbnb.

Airbnb, Google and Agoda Hint at Upcoming Search and Fintech Features

Online Travel

Trip.com Group’s Europe and U.S. Business Now Playing Larger Role in Performance

Geographic diversification is paying off for China's Trip.com Group. Europe and the U.S. is still a fraction of its overall business, but they are now significant contributors.

Trip.com Group’s Europe and U.S. Business Now Playing Larger Role in Performance

News Blog

Google Will No Longer Be a Place to Book Travel as Fewer Travelers Were Using It

Google announced it will shut Book on Google for flights for users outside the U.S. at the end of September, and told Skift it will likewise end the feature in the U.S. sometime after March 31. It turns out, a declining number of users were booking their flights on Google, which acknowledged that travelers would…

Short-Term Rentals

HomeToGo Accelerated Its Direct Bookings in the Second Quarter

HomeToGo is among a bevy of newly public companies that vow to get to a semblance of profitability in 2023. They are tired of seeing their share prices pummeled.

HomeToGo Accelerated Its Direct Bookings in the Second Quarter

Online Travel

Airbnb Boosts Marketing Advantage Over Rivals in 2nd Quarter

Booking Holdings and Expedia are changing their marketing strategies, a healthy development. Meanwhile, Airbnb widened its marketing edge.

Airbnb Boosts Marketing Advantage Over Rivals in 2nd Quarter

Online Travel

Trivago Considers Adding Free Links Like Google Did

You can expect to see wider adoption of the free links in metasearch that Google started in 2021. More hotels means more site visitors, and eventually revenue.

Trivago Considers Adding Free Links Like Google Did

Online Travel

New Tripadvisor CEO Emphasizes Using Data Better in First Earnings Call

Tripadvisor lags rivals Airbnb, Booking and Expedia in its pandemic recovery, but expects to surpass 2019 revenue in the next few months.

New Tripadvisor CEO Emphasizes Using Data Better in First Earnings Call